- Coway aims to expand its presence in the European market by presenting advanced water purification technology at Aquatech Amsterdam 2025
Seoul, South Korea, March 5, 2025 – Coway, a leading wellness tech company, will participate in Aquatech Amsterdam 2025, the world’s leading water trade show, from 11 to 14 March 2025 in Amsterdam, Netherlands.
Aquatech Amsterdam brings together over 850 exhibitors and 25,000 water professionals, providing a global platform for industry leaders to unveil their latest innovations and expand distribution networks.
At the exhibition, Coway aims to explore growth opportunities in the European water purifier market, establish new partnerships, and enhance its brand awareness. The company will present a range of water purifiers tailored for European consumers and businesses. Alongside its successful lineup from Asia, including Malaysia, Coway will introduce products optimized for both residential and commercial environments.
A highlight of the showcase will be Coway’s upcoming water purifier (tentatively named “SWITCH”), designed to adapt to various kitchen settings with its countertop and under-sink convertibility. This eco-friendly model offers non-powered water purification, appealing to a diverse customer base, including environmentally conscious consumers.
The company will also display a variety of high-performance water purifiers with cold and hot water functions and ice-making capabilities, catering to diverse customer lifestyles and business needs.
Looking ahead, Coway's strategy encompasses both commercial and consumer markets. For businesses, the company will introduce large-capacity standing water purifiers ideal for public institutions, businesses, and schools, alongside compact models for space-constrained environments. For consumers, Coway will highlight smart home water purifiers, offering features such as temperature control, measured dispensing, and easy self-maintenance for added convenience
A Coway official stated, “Our participation in Aquatech 2025 will significantly enhance our competitive edge in the European market, further solidifying our position as a global leader in innovative water purification solutions.
